This piece was first published in The Times of Israel.
Steve who? That’s what Malcolm Gladwell says people will be asking in the future when someone mentions the late co-founder and CEO of Apple. Steve Jobs is not even dead a year, and the Canadian journalist and author of “The Tipping Point,” “Outliers” and “Blink” is already saying that the guy who urged us to think different will be lost to history.
On the other hand, Gladwell believes Microsoft co-founder Bill Gates will be remembered fondly. Actually, that would be putting it too mildly. According to PC Magazine, Gladwell, speaking at a recent engagement in Toronto, “likened Gates’ charitable work to the German armaments maker Oskar Schindler‘s famous efforts to save his Jewish workers from the gas chambers during World War II.”
Although the author did not use Jewish terms like tzedaka andpikuach nefesh, he clearly had charity, justice and the saving of lives in mind when making his off-the-cuff remarks about Gates, who stepped down a few years ago from his position as head of Microsoft to focus on his work with the Bill and Melinda Gates Foundation. Gladwell believes future generations will ultimately remember tech giants more for what they gave back to society than for what they achieved business-wise.
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© 2012 Renee Ghert-Zand. All rights reserved.