Tasting The Smell

This piece first appeared as “The Scent of Sukkot—In a Bottle” on The Jew and the Carrot blog at The Forward.

Ayala Moriel, a Vancouver-based artisan natural perfumer is attracting some interesting attention this sukkot and it’s not for her sukkah. Moriel has bottled the scent of the holiday (or atleast it’s signature fruit) in her Etrog Oy de Cologne. The perfume is made by blending the essence of etrog or citron with smells of pomelo, Japanese mint, green myrtle, honey, lemon myrtle and frankincense.

The scent is one of the latest among the approximately 50 all-natural hand crafted fragrances Moriel has created for Ayala Moriel Parfums, the company she started in 2001. “It’s climbing fast onto my bestseller list. It’s nice to see something new so well received,” she said about the etrog cologne, which has more staying power than most citrus fragrances, which tend to dissipate quickly.

Although Moriel is known mainly for her botanical fragrances, some of which are considered by experts to be as refined as some of the classical European perfumes. She has also begun to expand her offerings to include perfumed tea and chocolates.

“It’s like adapting a short story into a movie” Moriel said of her process of producing food stuffs that correspond to her perfumes.

Click here to read more.

© 2012 Renee Ghert-Zand. All rights reserved.

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