Here’s Your Chance


You’re Jewish and you’ve always wanted to be in a music video? Well, here’s your chance. Be’chol Lashon and Shemspeed Music Group are looking for extras to cast in Y-Love‘s new song, “This is Unity.” You can either apply to be an extra on the set in New York on November 21, or you can film yourself singing, dancing or what-have-you to the song’s chorus and upload the video by December 1, with hopes that it will be edited into the final cut.

Be’chol Lashon, being an organization that supports ethnic and racial diversity within the Jewish community, is looking for JOC’s (Jews of Color) for the project. However, non-JOC’s are also encouraged to participate. After all, the call for participants says the overall message of the song and video is that Jews come in all shades. So, that would kind of make Ashkenazi Jews like me a JOC too, because as far as I last checked, white is a color.

You may not want to listen to the chorus at this point unless you are actually willing to come up with a video concept. The driving beat behind the lyrics, “Olam echad, Hashem echad, ha’am echad. This is unity” (One world, one God, one people. This is unity), is hard to get out of your head. I should have waited until the music video was out…but then if I had done that, you wouldn’t have known about what could possibly be your big break.

© 2010 Renee Ghert-Zand. All rights reserved.


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