Archive for November, 2010

We’re Getting Civilly United!

November 29, 2010

You may ask, why is the Gen X Yiddishe Mamme putting this video (“Civil Unions: A Love Story”) on her blog when it doesn’t fit snuggly into any of her usual post categories? (OK, I suppose we could go with “Category, Shmategory” as a default.)

Well, there are three reasons:

  1. I support its message.
  2. It’s funny and well done.
  3. It was shot in New York, and I really  miss living in New York.

Oh wait – there’s a fourth reason, and it definitely qualifies this video for this blog: It was written and directed by a talented Jewish woman named Elisa Zuritsky.

© 2010 Renee Ghert-Zand. All rights reserved.

Women of Valor Unite!

November 29, 2010

Well whaddya know?! Not only does Jewnion Label have a guild for Yiddishe Mammes like me, it has made a little promo film about (or, rather a recruitment film aimed at) those of us who make our children call when they get there, worry whether they have eaten enough, and always ask them whether they are wearing a sweater. It’s nice to be in the spotlight for once.

© 2010 Renee Ghert-Zand. All rights reserved.

It’s Time To Join A Jewnion

November 29, 2010

Whether at home, at shul, at school, at the office – or anywhere else – it takes work to be a Jew. That’s why the new Jewnion Label has caught my eye.

This intelligently designed logo-wear honors the art of vintage trade union emblems while celebrating Jewish life and practice with humor and affection. The company, founded by Santa Monica, California husband and wife team Stacey and Joshua Abarbanel (she is the director of marketing and communications for a museum, and he is a visual artist and professor of art), clearly means to be hip – but also to appeal to a broader audience than other Jew-y brands that aim to shock with lewd double entendres or allusions to certain body parts.

At this season, you may be most interested in Jewnion Label’s “Loyal Order of the Latke” design, and maybe also its one for the “International Association of Dreidl Spinners,” but don’t miss out on the rest of the line up. My personal favorites are “The Guild of Jewish Mothers” (because I’m a charter member), and the “Federated Gefilte Fish Grinders &  Fressers Guild” (because of its mottos: “Carpe Carp” and “Scaling New Heights”). But there are lots of other emblems to check out, and you can rest assured that no matter which one you choose, you will always be a member of local order or chapter 613.

It’s time to start celebrating all the work that goes into being Jewish. And why not do it in style by honoring the tradition of historical Jewish membership and leadership in trade unions, but with a little humor so that we don’t take ourselves too seriously.

© 2010 Renee Ghert-Zand. All rights reserved.