Refusing To Lose Their Heads

This post first appeared as “The Women of Jerusalem Find Their Heads” in The Sisterhood blog of the Forward.

"Lost" poster for Sandy Bar's head

When Sandy Bar lost her head, many Jerusalem residents decided that enough was enough. The actress and model, who is featured in Israeli fashion company Honigman’s ads for its new winter line, was suddenly reduced to a hand holding a purse. The public could see Bar’s face, framed by her long dark hair and adorned with large sunglasses, in the ads posted in Tel Aviv and other Israeli cities. But in Jerusalem, she was represented by a disembodied appendage.

This head chopping has prompted two kinds of responses among Jerusalemites. Some have taken to social media to circulate photos showing the difference between the two ads. One has even made up a “missing” poster for Bar’s head. “Lost: Sandy Bar’s head. Last seen at the entrance to Jerusalem. Finder should call the following phone number immediately,” it says.

Activists with the Yerushalmim civic non-profit organization, who have been tracking the disappearance of women’s images from Jerusalem’s public spaces for the past several months are taking a different tack. As part of its “Uncensored” campaign, they are inviting women to be photographed for posters that Yerushalmim members have begun hanging from balconies in the center of the city.

Click here to read more.

© 2011 Renee Ghert-Zand. All rights reserved.

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