This post first appeared as “Anna Wintour Chose Israeli for First Vogue Cover” on The Shmooze blog at the Forward.
As Vogue gets set to celebrate its 120th anniversary in 2012, there has been a lot of looking back at the fashion bible’s history. Most important for fashionistas everywhere is the fact that the magazine’s complete archives is now available online.
One of the items in the archives is the cover of the November 1988 issue, featuring Israeli model Michaela Bercu. This was not just any Vogue cover, but rather editor-in-chief Anna Wintour’s first one. It amounted to a game changer that announced to the fashion publishing world that Wintour was ushering in a new direction and a new era for the magazine.
Wintour recently told CBS news how she adventurously made the decision to break from her predecessor Grace Mirabella’s preference for formal, posed headshots and go for the impromptu natural-light shot of Bercu in jeans. It was the first time a model had ever graced the cover of Vogue in jeans, and likely the first time the Israeli Bercu ever appeared wearing a cross — and not a little dainty one like Rachel Weisz recently wore for a fashion shoot. Rather, it was a huge, heavily bejeweled one taking up the entire front of a cropped sweater by Christian Lacroix.
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© 2011 Renee Ghert-Zand. All rights reserved.