Why “Secrets Of Shiksa Appeal” Lacks Appeal

This review was first published as “‘Shiksa Appeal’ Leans on Outmoded Stereotypes” on The Sisterhood blog at the Forward.

I really did want to put down “Secrets of Shiksa Appeal: Eight Steps to Attract Your Shul-Mate,” a new self-help guide, which begins with the cringe-worthy lines, “I once drove a boyfriend into the arms of a shiksa. The following pages are my attempt to make up for that.” But before I knew it I was through the 117-page book.

The premise of “Secrets,” written by a 20-something author who goes by the pen name Avi Roseman, is that Jewish women would be able to get Jewish men to marry them if only they would act more like non-Jewish women (a premise that Details and Complex magazines would surely take issue with — even if for the wrong reasons). Only she freely calls these non-Jewish women “shiksas,” with apparently no concern that she might come off sounding like a huge bigot. As difficult as it was for me, I let my late bubbe get away with bandying “shiksa” about; but I can’t allow the young Roseman to feign ignorance of the derogatory nature of the term.

The essence of Roseman’s approach is that Jewish women just aren’t good enough.

Click here to read more.

© 2011 Renee Ghert-Zand. All rights reseved.

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