Kiss Your Calories Goodbye

This post first appeared as “Auschwitz Photo Used in Health Club Ad” on The Shmooze blog at the Forward.

It’s not just Haredi Jews who have offended many this past week by using — or rather, abusing — Holocaust imagery.

A news outlet in the United Arab Emirates reported that a Dubai health club put out a promotional poster with a picture of the gas chambers at Auschwitz-Birkenau, with the tag line: “Kiss your calories goodbye.” The club, The Circuit Factory, pulled the poster after receiving complaints about it — but not until after it had gained significant exposure through Facebook and Twitter.

Click here to read more.

© 2012 Renee Ghert-Zand. All rights reserved.

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