Pesach Cleaning Goes Digital

This post first appeared as “Passover Clean-Up Goes Online” on The Shmooze blog at the Forward.

Passover cleaning ain’t what it used to be. To be sure, many Jews are engaged right now in the traditional sweeping, scrubbing and washing to rid their homes of chametz. But it seems that young singles are trying to unload themselves of unwanted leavening—that stuff that spiritually weighs you down—in an entirely different way. They’re de-friending people on Facebook and deleting contacts in their cell phones.

According to a new poll of 1,120 Jewish singles conducted by the Jewish dating site Jewcier, 68% of women and 65% of men said that cleaning out their Facebook accounts and phone contact lists was the most important kind of Passover cleaning there is. “What we found is that, when it comes to Passover priorities, Jewish singles have traded the traditional priorities with modern, non-traditional ones,” said Shira Kallus, Relationship Advisor for Jewcier. “Specifically, Jewish singles are more interested in ridding their Facebook from unwanted friends, and ex boyfriend’s or girlfriends, rather than spending their time cleaning their homes from dirt and their kitchens from chametz.

When asked which was more important to clean out—your Facebook friends or your cell phone contacts, 85% of the women respondents said it was Facebook, but 75% of the men said the their cell phone would take priority. Not surprisingly, both sexes said the most important Facebook friends to delete are ex-girlfriends and ex-boyfriends. But quite a few men also said they would be de-friending co-workers they were not really friends with, and many women said they wouldn’t be waisting time anymore by having people who had set them to limited profile access among their “friends.”

Click here to read more.

© 2012 Renee Ghert-Zand. All rights reserved.

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