This piece was first published in The Jew and the Carrot blog at The Forward.
Ice cream at Bouza
Adam Ziv feels he was destined to make ice cream and own a gelateria. “No one in Israel knows more about ice cream that I do,” he said. “I think I have tried every kind of ice cream on offer anywhere in the country.”
Ziv, 27, has taken this lifetime of tasting and combined it with training in ice cream making in Europe to open “Bouza,” a much talked about ice cream shop in the Arab town Tarshisha, in northern Israel. The name “Bouza,” Arabic for ice cream, was chosen as a nod to Ziv’s business partnership with a local Palestinian restaurateur Alaa Sawitat.
But Ziv, who lives on nearby Kibbutz Sasa, told The Forward that he and Sawitat are not operating under any grand illusions that they are going to bring about Mid-East peace through a frozen dessert. “But one thing for sure is that if we are to have a normal life here, then we need to speak and live with one another, and to do business with one another,” Ziv said.
The owners want to keep their operation uncomplicated and focused on the ice cream itself; their slogan is: “Bouza — simply ice cream.” And it seems that customers are focusing on it, as well. Since the store opened in July, local residents have been coming in regularly, and Israelis from around the country have travelled to taste one or more of the 24 flavors Bouza has on offer on any given day. Even foreign tourists have started to visit the small city for a taste.
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© 2013 Renee Ghert-Zand. All rights reserved.