This post first appeared on The Jew and the Carrot blog at the Forward.
The Jewish Week reports that the hip, super-stylish Soho restaurant is being made to undergo a rebranding as a result of its seeking kosher certification from the OU. Paying homage to a 9th century B.C.E. queen of ancient Israel who built temples to pagan gods and negatively influenced her husband King Ahab, may have worked until now. After all, the restaurant touted its “decadent” atmosphere on its website.
But now that it has decided to try to attract more traditional kosher diners, Jezebel is being thrown out (though perhaps not as violently as the actual biblical queen was).
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© 2013 Renee Ghert-Zand. All rights reserved.