This post first appeared in The Times of Israel.
Move over, bottled water. Here comes bottled salt water — for your seder, obviously.
Hoffman’s, a kosher food manufacturer in North London, is banking on consumers’ desire to prepare one less item for the holiday meal — and on their willingness to shell out just under £1 for it instead.
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© 2013 Renee Ghert-Zand. All rights reserved.