This post first appeared in The Times of Israel.
Many creative projects get scrubbed for lack of funding. Not, it seems, Zach Braff’s new film, “Wish I Was Here.” Pairing chutzpah with business acumen, Braff has turned to crowdsourcing its financial backing at Kickstarter.com. At last count, he’s raised $1.8 million (toward his $2 million goal), in just two days.
Desiring to make a follow-up to his 2004 sleeper hit and cultural touchstone, “Garden State,” but not wanting to deal with the headaches associated with traditional film financing, Braff decided to ask the public to pitch in.
“It would have involved making a lot of sacrifices I think would have ultimately hurt the film,” the director/actor wrote on his Kickstarter page about his decision to not sign on with a typical deal. “Financing an independent film the traditional way often means having to give away your right to ‘the final cut,’ casting choices, location choices and cutting down your script to make it shoot-able on the cheapest budget possible.”
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© 2013 Renee Ghert-Zand. All rights reserved.