This piece was first published in The Times of Israel.
A sexy video ad from a youth outreach program of Canada’s Centre for Israel and Jewish Affairs promoting Tel Aviv tourism is getting a rise out of some rabbis and community leaders, andcatching the attention of the mainstream Canadian press.
The 30-second spot was released by Size Doesn’t Matter, a social media campaign promoting Israel by “highlighting [its] multitude…accomplishments and contributions in a new, fun and attractive way.”
It shows a smooth chested, ripped young man in nothing but his white boxer briefs looking out over the Mediterranean from his boutique hotel balcony, and then dropping the underwear as he gets into the shower.
He is seen provocatively soaping his chest, then the camera cuts to his feet, which are joined by a pair of female ones. Following a little moaning, more feet (male) enter the shower behind the woman. A final moan (this time, a male voice) is heard, and “Tel Aviv, There’s Room For Everyone” flashes across the screen.
Click here to read more and watch the video.
© 2013 Renee Ghert-Zand. All rights reserved.