This interview was first published on The Sisterhood blog at the Forward.
Meet the Brooklyn mom and entrepreneur behind “The Camp Gyno,” the viral video that has racked up almost 5.5 million views in just a couple of weeks, and drawn the attention of many major media outlets.
The video was conceived as an introduction to HelloFlo, a subscription service for women’s periods founded last March by Naama Bloom. Subscribers receive a nicely wrapped monthly care package of sanitary products and a treat, all delivered timed to their menstrual cycle. Starter kits for girls getting their first period are currently available for pre-order.
Bloom, 40, spoke with the Sisterhood about her company, the video and how she learned how to use a tampon at Camp Galil, a Habonim Dror Jewish summer camp in Ottsville, Pa.
Click here to read the interview and watch the video.
© 2013 Renee Ghert-Zand. All rights reserved.