Lee and Morty Kaufman Clean Up

This piece was first published as “Ads make stars of Jewish retirees”  in The Times of Israel.


An irresistible pair of Jewish nonagenarians is cleaning up when it comes to YouTube hits. Long Island residents Morty and Lee Kaufman are the surprise stars of a series of video ads for Procter & Gamble’s Swiffer cleaning products, which have been racking up millions of views this summer.

It’s hard not to fall in love with diminutive, energetic Lee, 90, who insists on mopping the kitchen floor and climbing onto a rickety step stool to dust the top of the couple’s china cabinet. Morty is equally endearing, sheepishly admitting he doesn’t do any housecleaning, while at the same time being the one who probably creates the most dirt around the house. He does, however, warn Lee to be careful.

“Morty, are you listening?” Lee asks at one point in her recognizable New York patois, praising a new Swiffer duster as her husband dozes in the living room armchair.

Click here to read more and watch one of Lee and Morty’s ads.

© 2013 Renee Ghert-Zand. All rights reserved.

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