This piece was first published on The Jew and the Carrot blog at the Forward.
For ages, people have touted the benefits of rubbing their skin with mud from the Dead Sea. That’s one way to have your mineral-rich Dead Sea salt, but thanks to a new Israeli company called Naked Sea Salt, you can eat it too.
The phrase “Naked Sea” may sound familiar. It was the name of a controversial project by Jewish installation artist Spencer Tunick at the Dead Sea in 2011. Tunick, who photographs installations he creates by posing large numbers of naked people in various locations around the world, was trying to bring attention to the environmental crisis facing the Dead Sea. Some 1,200 totally nude individuals participated in the Naked Sea project.
Former hi-tech executive Ari Fruchter took a lead role in producing the project. As he was scouting locations for Tunick’s photo shoot, he came across a salt harvesting operation at the edge of the sea operated by a young Palestinian man, whose family has been in the business since 1964. Fruchter was impressed by the traditional harvesting methods, which preserved the sea’s unique mineral content.
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© 2013 Renee Ghert-Zand. All rights reserved.