This post first appeared in The Times of Israel.
It’s almost Rosh Hashanah. So, of course, that means a new crop of holiday videos is making its way around the Internet.
One that’s clearly hit a sweet spot is byListen Up!, a Jewish vocal band out of Chicago. The group has melded Adon Olam, the 11thcentury hymn, with“Cups,” the breakout song from “Pitch Perfect,” a popular movie released earlier this year. The result is a fun watch and listen, as well as the first viral video for the 20-year-old band.
“We are really delighted. We are plotzing from the reaction,” says Steve Singer of the hits the video has been racking up (over 26,000 views since it was posted yesterday). Singer, a pharmacologist and father of three, is one of the a cappella group’s four members. The others are radiologist Kevin Kirshenbaum, businessman Noah Mishkin, and videographer and professional singer AY Karsh.
Click here to read more and watch the video.
© 2013 Renee Ghert-Zand. All rights reserved.