New Owners Hope To Return Kossar’s Bialys To Glory

This piece was first published on The Jew and the Carrot blog at the Forward.

kossars-82513Legendary bialy bakery Kossar’s was recently sold, but we’re going to have to wait until the flour dust settles for the new owners to share their long term plans for the landmark Lower East Side bakery.

Marc Halprin and Evan Giniger are only the third set of owners since the bakery’s founding in 1936 as Mirsky and Kossar’s. Halprin (who has 13 years of experience in the bagel and bialy business) and Giniger released a short statement last week saying, “We are thrilled to be taking the reins of this iconic and treasured 77 year-old brand. Our goal is to honor and preserve the past while slowly introducing some improvements where needed.”

You’d think you could find a good bialy in New York, especially at the oldest bialy bakery in the country. But that has not been so in the last number of years. Although famous food critic Mimi Sheraton sung Kossar’s bialys’ praises in her definitive “The Bialy Eaters: The Story of a Bread and a Lost World” published in 2000, they stopped tickling her taste buds not long afterward. Indeed, a perusal of Kossar’s reviews on Yelp, Chowhound and other websites indicates that Sheraton is not the only one who hopes that Kossar’s new owners will turn those flattened rolls around.

Click here to read more.

© 2013 Renee Ghert-Zand. All rights reserved.

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