He’Brew’s Finally Brewing Its Own Brews

This piece was first published on The Jew and the Carrot blog at the Forward.

Jeremy Cowan started Shmaltz Brewing 17 years ago. Now, he’ll help brew his first batches in-house.

Jeremy Cowan started Shmaltz Brewing 17 years ago. Now, he’ll help brew his first batches in-house.

After 17-years of contracting out their beer brewing, Shmaltz Brewing Company, known for its award-winning HE’BREW craft beers, has finally moved in to its own brewery in Upstate New York. With the new space, there’s a lot of new developments on tap.

In honor of the new facility’s opening this summer, Shmaltz’s sole proprietor Jeremy Cowan and consulting brewmaster Paul McErlean came up with the company’s first-ever Black India Pale Ale. “Huge, rich, roast-y…a lot of chocolate. We wanted to make the malt profile extremely forward…an incredibly complex black malty beer that was hopped as much as we could possibly get in there,” is how Cowan described the brew’s flavor in a video shot at the brewery’s grand opening celebration.

Fittingly, the brew was called “Death of a Contract Brewer,” and it holds to a shiva (the seven-day Jewish mourning ritual) theme, with seven malts, seven hops, and seven percent alcohol by volume.

Cowan, 44, promises that he will continue to employ his Jewish sense of humor, but he is serious when it comes to the reasons for opening his own brewery after so many years of championing contract brewing. “It’s about being in control of my destiny,” Cowan recently told the Jew and the Carrot. “I now have the opportunity to pay close, personal attention to the details, like the consistency of recipes and the exact science that goes in to making the same brew twice.”

Click here to read more.

© 2013 Renee Ghert-Zand. All rights reserved.

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