Silicon Valley to Silicon Wadi, Direct?

This piece first appeared in The Times of Israel.


PALO ALTO — Israelis living in Silicon Valley are fed up with the long, exhausting indirect flights to Tel Aviv from San Francisco, and they don’t want to take them any more

A group of prominent Bay Area Israeli entrepreneurs, including Waze CEO Noam Bardin, are trying to convince airlines that it is worth their while to start a 14 ½-hour-long non-stop route linking Silicon Valley and Silicon Wadi. The group has started a petition, which has been signed since early January by some 6,500 people who agree there has to be a better way.

“It takes about 24 hours door-to-door right now,” Adi Bittan, a member of the group, tells The Times of Israel about current indirect flights, which typically involved a long layover in Europe or a harried (and sometimes missed) connection in New York. El Al flies non-stop to Tel Aviv from Los Angeles, but Bay Area residents still need to fly down to LAX to make that flight.

Click here to read more.

© 2014 Renee Ghert-Zand. All rights reserved.


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