This piece was first published in The Times of Israel.
There are different ways to tackle the challenge of getting more girls to love STEM, or science, technology, engineering and mathematics. Groups in the United States have sought celebrity endorsements by movie stars like Natalie Portman to assure girls it is okay to be a geek.
Israeli organizations are running special programs in Israeli schools for girls who major in these subjects. And now, a new Tel Aviv start-up called Gangly Sister is getting animated about the fact that more girls need to be encouraged to pursue their interest in science and technology.
The company’s founders, Rebecca Rachmany and Miriam Lottner, are producing a cartoon web series showing tween girls that every-day “wonks and nerds” can be superheroes, too.
Click here to read more and watch the first episode.
© 2014 Renee Ghert-Zand. All rights reserved.