This piece was first published in The Times of Israel.
Steve Goldbloom is not your usual hard-working young journalist. Most notably, he doesn’t want to be taken all that seriously. In fact, he wants people to laugh at his recent video coverage of the California tech scene.
These videos are the 10 episodes of “Everything But The News,” a new, original comedy series for PBS Digital Studios that exposes the behind-the-scenes shenanigans of a cub reporter named Steve Goldbloom (played by Goldbloom himself) sent to San Francisco by the PBS NewsHour. The mockumentary-style production has him visiting with and interviewing the founders of some of the world’s best-known start-ups.
In other words, Goldbloom is charged with explaining how these companies’ technologies are disrupting many aspects of our daily lives. The challenge for the overly eager and often befuddled Goldbloom, is to do this without disrupting his producer’s life to the point that he gets himself fired from the stringer gig.
Click here to read more and watch the series trailer.
© 2014 Renee Ghert-Zand. All rights reserved.