This post first appeared in The Times of Israel.
There ain’t no flies on the Toronto Raptors, who beat the Brooklyn Nets 115-113 Wednesday night to take a 3-2 lead in their first round series of the NBA playoffs.
And there ain’t no lint on Raptor fans, who, thanks to Jewish rapper Drake, were given official Raptors lint rollers before the game at Toronto’s Air Canada Centre. The handy cleaning tools were a marketing gag quickly rolled out by Proctor & Gamble’s Bounce brand together with Drake’s OVO record label after video footage of the fastidious rap singer cleaning his pants with a lint roller while sitting court side at Game 2 of the series on April 22 went viral. (Here is the scene as an animated GIF.)
There were only 1,200 of the lint rollers with the Raptors and OVO logos handed out, so not every Toronto fan in attendance last night got one. However, many were able to snag similar rollers at an outside area off arena property thanks to IKEA, which also jumped on the court side personal grooming bandwagon.
Click here to read more and watch the video clip.
© 2014 Renee Ghert-Zand. All rights reserved.