This opinion piece was first published as “Breast-Feeding Isn’t Always Best” on The Sisterhood blog of the Forward.
When I was a new mother bottle-feeding my oldest son more than 16 years ago, I had to endure the rude stares of other mothers at the pediatrician’s office waiting room. If I — someone who opted against breast-feeding for a number of personal preference and health reasons — thought that experience on the Upper West Side in 1994 wasn’t pleasant, I would definitely feel uncomfortable giving birth in Israel now.
As a signatory to the World Health Organization’s International Code of Marketing of Breast-Milk Substitutes, Israel is set to follow through on its commitment to promote the breast over the bottle, including the banning of marketing of breast milk substitutes.
As in the U.S., where First Lady Michelle Obama has spoken out in favor of breast-feeding as a means of preventing childhood obesity and where the IRS recently ruled that breast pumps and other nursing supplies qualify for tax breaks, Israel appears to be encouraging women to consider the advantages of making the natural choice. The way I see it, however, Israel is poised to take steps beyond public education, crossing over into coercion territory.
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© 2011 Renee Ghert-Zand. All rights reserved.